Luxe Pack New York will be held May 17 and 18 at New York’s Metropolitan Pavilion. During the two-day trade show, a seminar and conference series will also be presented.

On May 17, Marc Rosen, president, Marc Rosen Associates, will moderate a panel discussion titled “What’s New?” A panel discussion on brand security and RFID will also be held, moderated by John Lyons, senior vice president, business development, Package Design and RFID Product News magazine.

On May 18, Marc Gobé, founder, chairman and chief executive of Desgrippes Gobé, will give a presentation on emotional branding. Also on May 18, Debra Butler, vice president, creative marketing studio, Firmenich, will explore scent in her discussion on “Design and the Hidden Dimension in Smell.” More information: www.luxepacknewyork.com.